Questions founders actually ask.
How is this different from the agencies that have pitched me before?
The people who pitch you are the people who do the work. There is no hand-off to a junior after you sign. We keep the senior attention on your brand and put the AI on the repetitive parts, which is the reverse of the usual model where a principal wins the account and a junior delivers it. We also run this exact system on our own brand every week before we run it on yours.
What does "AI-native" actually mean here?
Eight AI agents handle the production load: drafts, captions, formats, scheduling notes. A person directs the brief, reviews what comes back, and makes the final call before anything reaches you. The AI carries the volume. The judgement stays human. It is not a tool we recommend from a distance. It is the system we run ourselves.
Will it still sound like me?
That is the whole point. We build to your voice, not a house style, and the longer we work together the sharper it gets. You see everything before it goes out, so nothing lands under your name that does not sound like you.
How much of my time does this take?
One brief a week. A few sentences, a voice note, or a decision you made that week. That is the input. Everything after that is ours to run, so you spend your time reviewing finished work rather than managing the making of it.
Do I have to be on camera?
No. Everything we produce works without it. If you want video we can brief it and build it into the calendar. If you do not, we work around it. Most founders we start with are not on camera.
Who owns the content, and what happens if I leave?
You own all of it. Every caption, calendar entry, file, and brand asset we build for you is yours to keep. The retainer runs month to month with 30 days notice, no penalties and no exit clauses. We would rather earn the next month than trap you into it.